The Weekly Standard has a good article regarding the effectiveness of Comedy Central in deriding the GOP brand. The key graphs:
I asked a well-respected academic political scientist what accounted for the sharp move in recent years. His answer: Comedy Central. “Jon Stewart has done more to destroy the Republican brand among young voters than any person in America.” And after reviewing some new research, it’s clear he may have been on to something…
[Jon] Stewart has said repeatedly he is “. . . just having fun pointing out the absurdities that emanate from the people and processes involved in today’s political world” and not intending to persuade anyone. “Regardless,” Morris writes, “. . . even though Stewart may not intend to persuade anyone, the evidence suggest that may have happened . . . “
First, it’s ridiculous of Stewart to claim that he’s not attempting to persuade anyone. He’s a diehard liberal satirizing a political newscast. As a liberal, he’s predisposed to finding conservatism/Republicanism more humorous. Thus, he’s going to mock his enemies more and thereby persuade his audience to mock/reject his primary targets. And as a diehard liberal, why wouldn’t he want to do this? If I had a show on TV, I’d certainly want to influence people to adopt my worldview and its values. It’s simply human nature to do so. Quit wrapping yourself in the warm blanket of satire!
Second, of course Stewart is persuading people. He’s a funny guy. Who would want to support the losers he mocks? No one, of course. But especially not youth voters who are already overly sensitive to being ostracized from the larger group and have a limited foundation - at best - of history, economics or philosophy upon which to weigh a statement’s merits. Most are just looking to be entertained. And there’s the problem: they’re being entertained by a humorous, one-sided impersonation of a news show. Whatever their motive for watching the show, the message comes through loud and clear. The Daily Show is television’s equivalent to the bumper sticker: witty and generally well-crafted, but incredibly one-sided without any feedback channel. By shaping the arguments, Stewart is 90% of the way to winning the arguments.
Now, Comedy Central is a private enterprise, so it can do whatever it wants. But where’s the personal responsibility? There’s certainly a place for humor, but [from either perspective on the political spectrum] laughing while Rome burns is irresponsible, particularly when you know you are likely the only source of “news” your audience consumes.
We’ve become a generation of mockers. From television to journalism to academia, people who have never accomplished anything mock those in the public square who have accomplished much. Academia and journalism are the more serious problems overall (eg. PhD professors and editorial columnists who have never run a business in their lives lecturing the world about running businesses), but television is hugely influential, particularly over youth voters. And nearly all television aimed at the youth demographic - from Comedy Central to MTV and its subsidiary VH1 - is filled with C-List actors/comedians mocking everyone else. Much of it is in good fun and pokes fun at our society for latching on to fads, exalting celebrities and listening to bad music that gets overplayed on the radio; however, the people doing the ridicule are generally at the forefront of any and all fads whose life goal is to be famous enough to end up on the cover of US Weekly. In reality, they’re a bunch of never-will-bes tearing down the lives - and in our present context the ideas - of others.
Don’t kid yourself, this stuff matters. Derision and ridicule is an effective form of political warfare. In WWII, Hitler was mocked incessantly by Hollywood (via Looney Tunes and Charlie Chaplin) as a fascist, goose-stepping loon with deep psychological issues. More recently, in Team America: World Police Kim Jong Il was made to look like a petty gangster - “Hans Brix, oh no!” - and the United Nations was portrayed as the feckless organization that it is - “we will write you a letter telling you how angry we are.” Put simply, ridicule works because it makes the enemy into a pathetic farce, rather than a twelve foot giant worthy of respect.
Jon Stewart has led the charge in tearing down the GOP among youth voters.